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Our Flavour Gurus are calling on YOU to help them concoct the latest and greatest Fairtrade certified flavour.

Click the arrow below to enter our Flavour Lab and begin mixing up your dream flavour, then give it a suitably crazy name and world flavour fame could be yours! You can also add your own image to personalise your tub if you wish.

The Prize: One winner from every participating country will travel to the Dominican Republic to witness the benefits of Fairtrade on a cocoa farm, alongside Ben, Jerry and our flavour gurus. The grand prize winner will see their idea transformed into Ben & Jerry's 2010 worldwide flavour.

During the trip, Ben and Jerry will announce the overall grand prize winner, who will see their idea transformed into Ben & Jerry's 2010 worldwide flavour launch.

And whichever ingredients you choose, we'll make sure the ice cream we make is Fairtrade Certified.

So Flavour Friends, get mixing!