In 2006, we launched the world’s first ever Fairtrade vanilla ice cream. Three years on, and now four of our flavours have achieved Fairtrade status. The premium we pay for these ingredients enables farmers to take positive steps towards providing basic needs for their families and communities, such as healthcare, education and safe housing.

We’re proud to be involved in a global movement that’s helping to grow a market for Fairtrade ingredients and products which is why we’ve embarked on a long term partnership with the Fairtrade Foundation.

‘Fairtrade is about making sure people get their fair share of the pie. The whole concept of fair-trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else.’ - Jerry Greenfield

Fairtrade Fortnight is back (22 February - 7 March) and this year the theme is The Big Swap. We love the idea - if you don’t normally buy a Fairtrade version of something (from t-shirts to ice cream), now’s the time to swap to a Fairtrade one, to guarantee producers a fair wage for their work.

You can register what you’ve swapped on The Fairtrade Foundation’s website - they’re aiming to get one-million-and-one swaps registered, with some shown on their groovy Swapometer. We’d love it if you Flavour Fans got involved, to help reach the target. So get swapping!