Last year, as well as serving up lashings of the world's first climate neutral ice cream, we switched paper tubs for waffle cones and used bio-diesel generators fuelled by 100% recycled vegetable oil, saving 15 tonnes of Co2 over the weekend compared to previous years through these two measures alone.

This year, ticket sales support the first wind energy project in Madagascar, which will establish a wind park at Ramena in the North of Madagascar.

The project will help to reduce deforestation and the shortage in electricity supply, to create jobs for local workers and to enhance the air and water quality.... now that's a breath of fresh air!

It's all part of our effort to take responsibility for our eco hoofprint at all levels from Cow to Cone because we believe that, like our ice cream, the planet's ice caps are best kept frozen. Afterall, "If it's melted it's ruined" (Jerry Greenfield, co-founder of Ben & Jerry's Homemade).