A Fair Slice Of The Pie

What is happiness to you? Discovering that there’s one last chunk of cookie dough at the bottom of your tub...? Snuggling down on the sofa with your favourite flick and trusty tub of Ben & Jerry’s...?

What makes us happy here at Ben & Jerry’s? Well... it goes beyond just our ice cream, to the ingredients that go into them. We want to make sure everyone gets a fair slice of the pie, after all there’s nothing sweeter in the world than a little fairness.

Fairtrade is a movement we are big believers in. For us it’s simple, we want to make sure the hard working farmers we partner with always get a fair price for their products and harvest. In return, they agree to run their farms with care for the environment, an eye for employee’s wellbeing, and the heart to give something back to their communities. It’s a big part of what makes us happy here at Ben & Jerry’s, here’s Jerry to tell you a little more...

This week sees the kick off of the Fairtrade Fortnight, a yearly celebration of all the wonderful things Fairtrade has achieved, and hopes to achieve, using business to lift communities out of poverty in developing countries. We’ve spent the last ten years working with suppliers to find some of our most important ingredients – like vanilla, cocoa, banana, coffee and sugar – from Fairtrade farmers, and we’re proud that all Ben & Jerry’s ice creams around the world are now 100% Fairtrade certified! To celebrate Fairtrade Fortnight, there are all sorts of great offers on Fairtrade products, including Ben & Jerry’s! To find out more check out HERE

We love that Fairtrade helps to build a global economy that serves people instead of the other way around. Here’s a few more ways that Fairtrade seeks to build a fairer future for our world:

Environmental Sustainability

For farmers to be Fairtrade certified, they are required to show that they have eco-friendly farming methods, protecting our lovely planet for future generations.

Social Justice

The Fairtrade movement is structured to make sure that small-scale producers have a voice in decision making, building a fairer, more democratic, system! It also ensures that farmers have healthy and safe working conditions.

Fair Global Economy

Fairtrade assures farmers a fair price on their harvest, and creates opportunities for farmers who have been otherwise left out of the current global trade system. Whole communities can therefore be lifted out of poverty!