What's It All About?
On the eve of the COP 21 (on Sunday 29th November), The People's Climate March will take place in major cities across the world. The march marks the start of crucial discussions, where political leaders all over the world will be drawing up a plan of action to tackle climate change, and Ben & Jerry's climate justice campaign will be there to show world leaders that the time to act is now... and we're calling on our fans to join us!
What Does Marching Really Achieve?
The People's Climate March last September saw a whopping 700,000 people all around the world marching peacefully — a scale that created a real force for change. The climate movement continues to put pressure on world leaders, and demands that businesses, organisations, and institutions divest from fossil fuels. As a result, countries from the EU to China and also the US, have set more aggressive carbon reduction goals — these are goals we thought were impossible a year before!
The march also provided a fun opportunity for anyone and everyone to come together and call for change, showing the true diversity of the people that care about the future of our planet!
For many years now, peaceful group protests and marches have been speeding up the rate at which change is made: Martin Luther King's march to the Lincoln Memorial (which took place before his famous "I Have a Dream" speech) ushered in civil rights legislation and ongoing protests and demonstrations throughout Germany led to its governments finally breaking down the Berlin Wall...
We're at the tipping point of another revolution — now we either take immediate and international action against climate change, or lock in a future where impacts like extreme weather, droughts, species dying off and rising sea levels, become worse and worse. The climate movement is asking world leaders to commit to switch the global economy from fossil fuels to clean energy.
For us, the issue of climate change is about more than just the polar bears and ice caps; it's about people and is an issue of economic and social justice! We believe that everyone everywhere has the right to a future that's not impacted by climate change.
... and just like previous movements, it's taken a huge (and global!) mobilisation of people to make that message heard!
What Will It Be Like On The March?
If you joined the march last year, you'll know just how inclusive, exciting, fun and empowering it is to take part in such a major historic turning point... and, if you haven't marched before, then this is your time to play your part, and make your mark, in history! Bring your friends and family along, or find yourself a bloc (groups of friends or campaigners marching together) to march with and make friends along the way!
You're more than welcome to join the Ben & Jerry's herd — for more info sign up to the Facebook event here!
There will be many other blocs to march in, all of which we've no doubt are super friendly, so take a look at what other organisations are marching too, and take your pick!
What Should I Do Now?
Sign up for the Facebook event, share it with your friends, and encourage them to join you and to play their part in history. "People power" is the best way to get our message out there, so make sure it's heard all over the world!