Phish Food
Chocolate ice cream with marshmallow, caramel and chocolatey shaped fish
We suggested to the band Phish that we should celebrate our shared Vermont (USA) roots with a Phish flavour, and they agreed! But they're not the only stars in the mix - we work with Fairtrade certified producers and Caring Dairy farmers, who produce milk and cream in a sustainable way. We think this flavour rocks. Enjoy!
Phish Food
Chocolate ice cream with marshmallow, caramel and chocolatey shaped fish
We suggested to the band Phish that we should celebrate our shared Vermont (USA) roots with a Phish flavour, and they agreed! But they're not the only stars in the mix - we work with Fairtrade certified producers and Caring Dairy farmers, who produce milk and cream in a sustainable way. We think this flavour rocks. Enjoy!
The Story Under the Lid
Chocolate ice cream with gooey marshmallow, caramel swirls & fudge fish
Introduced in: 1997
Ben and Jerry had been neighbours with Phish since the band's early years as favorites of the local music scene. When Ben & Jerry's suggested mixing up a Phish ice cream to celebrate their shared Vermont roots, the band agreed. So Ben & Jerry's concocted a chocolate ice cream with gooey marshmallow and caramel swirls, and a school of fudge fish. Phish Food® ice cream was introduced in 1997, making its debut as part of a special Phish benefit performance in Burlington.
"This is chocolate and marshmallow the way it was meant to be. Most marshmallow variegates disappear into nothingness. You can see the white streaks but you can't taste them, you can't feel them, you can't experience the true glorious marshmallowness of it all. Not so with Phish Food®. If anyone doesn't think this flavour is marshmallowy enough, I'll start 'bouncing around the room!' (to quote a Phish lyric)."
- Ben & Jerry's press release, 1997
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