FAQs

• Why does Ben & Jerry's care about the local Elections?

  We believe that democracy only works when it works for everyone. Without a registered vote, voices are ignored. If people are not included, policy makers will not seek to build policies to meet their needs. Research shows that when citizens do not see policies that meet their needs, or find themselves unrepresented by politicians, they feel disenfranchised and are even less likely to engage in democracy. We believe that ensuring everyone has access to the fundamental right to pledge their vote is crucial to reversing the long term trend of exclusion and inequality.

  We want to make sure everyone registers so that they can have their say on the 3^rd May!

  We've spent a lot of time trying to help people participate in democracy – we've previously teamed up with Hope not Hate to make sure people had their say in the 2016 London mayoral election and in the 2017 General Election; last year we made sure students could vote in the Dutch elections. We want everyone to be included – and for that to happen, everyone needs to be able to vote!

• What is the purpose of your campaign?

  At Ben & Jerry's, we believe: "democracy only works when it works for everyone!" And the mechanism of making sure everyone has an equal voice? Well that's voting – each citizen's right to head to the polls to cast a ballot for the candidate of their choice. Yet certain groups are being frozen out of the picture.

  That's why we’re encouraging people to register to vote before 17th April, and then to go out and vote on 3rd May. We know that many people feel tired out by politics in the UK, but we want to show people that this is their chance to have their say on the issues they care about.

• Why is it important to register to vote?

  If you're not registered, you can't vote. And without a registered vote, voices are ignored. If people are not included, policy makers will not seek to build policies to meet their needs. Research shows that when citizens do not see policies that meet their needs, or find themselves unrepresented by politicians, they feel disenfranchised and are even less likely to register to engage in democracy. We believe that ensuring everyone has access to the fundamental right to pledge their vote is crucial to reversing the long term trend of exclusion and inequality in the UK.

• Which candidate are you encouraging your fans to vote for?

  We keep our flavours and our campaigns strictly non-partisan. We would only ever encourage our fans to vote, and to vote for whoever they feel is the best candidate for them. We don't back a party or a policy or a person. We're all about social inclusion, and making sure everyone can get to the polling booth on election day.

• Why does Ben & Jerry’s care about social exclusion and injustice?

  We've always had an appetite for ice cream and a hunger for social justice here at Ben & Jerry's. We're not afraid to speak up about issues we care about, and have stood up for a fair few issues over the years from marriage equality to getting the dough out of politics - all striving to help create a sweeter world for all to embrace and enjoy. As a certified B-Corp, Ben & Jerry's, together with more than 1,000 companies worldwide, aims to use business as a force for good for people and the planet. At the core of all causes we've taken a stand on is a call for equality, and our underlying message of peace and love.