May 22, 2016
You know about Phish Food, and we’d bet a dozen sprinkles you’ve tasted Half Baked at least once in your life. But do Buttery Udders and Breakfast in Belfast ring a bell? Probably not. These are among the many ice cream delicacies that have come out of our Flavour Lab, a magical workshop at our Waterbury, Vermont, USA factory where a team of "Screamers" – like "ice creamers", get it? – creates new and exciting flavours every week. And unlike our Flavour Gurus, who develop the flavours that you eventually see in Scoop Shops and supermarket freezers, the Screamers get to really let their imaginations run wild.
WHY DID WE BUILD THIS MAGICAL PLACE?
The Waterbury Flavour Lab was created in 2011 as a home for our wackiest ideas that will probably never make it to tub-dom. Located in our factory in Waterbury, Vermont, USA, fans who finish the factory tour can taste the latest experimental creations from a team of ice cream architects whose imaginations can’t be topped. The Screamers give guests a chance to taste ice cream flavours that can’t be found anywhere else in the world. Sometimes Flavour Lab flavours are strange, sometimes they’re tasty, but no matter what, they’re always unique.
THE 10 WEIRDEST & WACKIEST FLAVOURS
We recently chatted with Flavour Lab Screamer Haylee Nelson to learn more about their creations. These 10 are the weirdest, wildest, wackiest flavours they’ve ever concocted:
1. Lemon Poppy Seed 2
Yes, this was the second version of Lemon Poppy Seed flavours. The Screamers loved it, but the public never really got on board. Apparently people don’t like getting seeds stuck in their teeth while eating ice cream. Who knew?
2. Candied Apple
We’ve always wondered why candied apples aren’t more popular. Is the shell too hard? Does it get too sticky? We tried to get to the bottom of things, but all we learned was that people liked candied apple ice cream with caramel swirls.
3. Sweet Sassafras
There wasn’t much middle ground with this root beer ice cream. People either loved or hated it. We did some sleuthing, though, and discovered that the people who hated it were anti-root beer in general, and the people who loved it were pro-root beer. We should’ve known.
4. Buttery Udders
Besides having one of our favourite names, this flavour was built on a foundation of Irish cream liqueur ice cream. If that’s not worth a taste, we don’t know what is.
5. At the ChocoBanana
This flavour was inspired by Bananas Foster, but the Lab was missing about half the necessary ingredients. But that didn’t stop them from trying, and the resulting flavour was one that reminded folks of their mum’s homemade banana bread.
Yup! Exactly what it sounds like. Ben & Jerry’s Grape was grape ice cream! Some thought it was the grapiest thing they’d ever tasted, others thought we should take it back to the drawing board.
7. Apple Pie a la Mode
You’d think it tasted like apple pie, but it actually tasted like Thanksgiving—if you could assign a flavour to the entire holiday, that is. Screamers lovingly dubbed it “Grandma’s Goodies” and “That Thanksgiving Flavor.”
8. Hibiscus 2
Hibiscus 1 missed the mark. We tried to learn from our mistakes, but the only lesson learned was that maybe we shouldn’t make flavours that taste like flowers.
9. Hawaiian Cool
No state is further from Vermont than Hawaii. We celebrated this long-distance relationship by mixing pineapple ice cream with white chocolate chunks. It didn’t bring us any closer physically, but spiritually? Mission accomplished.
10. Maple Hippie 2
One of our more recent flavours, this one was born because people with nut allergies deserve a "nutty" flavor. Screamers accomplished the feat by combining sunflower butter ice cream, maple and chocolate chip cookie swirls. Duh.
Nelson reminded us that these are only 10 of countless flavours that have made their way through the Flavour Lab. It takes about a week to make enough ice cream for one day of visitors, so coming up with new creations keeps them busy, busy, busy.
Have you tried these or any other Flavour Lab concoctions? Tell us about them in the comments below!
QUIZ: Which Flavor is Your Perfect Fall Companion?
Time to get cozy with a scoop of your favorite fall ice cream flavor! Take the quiz to find your perfect seasonal flavor companion.
RECIPE: Chocolate Peanut Butter Ice Cream Slices
A slice of heaven for peanut butter lovers! Whip up this recipe for Chocolate Peanut Butter Ice Cream Slices and impress your whole crew.
Dig in to win the ultimate trip to Ben & Jerry’s HQ
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